Younique Products, a direct-sales cosmetics company based in Pleasant Grove, Utah, continues to experience rapid growth and success through its innovative approach to direct sales.

The 10-month-old company has a social media-based business model that has been proven effective – the brand surpassed its 999 sign-up goal in nine-months and is now approaching its 1900th ‘Presenter’ sign up, which is what the company calls its sales reps.

And sales are climbing – August revenue came to $341,471, an increase of nearly $100,000 from July. The company is also listed as one of the Top Trending U.S. Home Party Companies by HomePartyRankings.com.

In September, Younique launched five new products.

“With the recent release and product launch of five additional new products we are now more than just a ‘makeup company’ who sells a few products. It’s exciting to think we will soon be able to cover all the possible cosmetic and skin care needs for all women,” said Melanie Huscroft, co-founder/vice president of sales and marketing.

Photo: The Facebook page of Younique Products by Bridgette, one of the brand’s independent sales reps.